Guest Bloggers

Just be yourself.

The definition of marketing is connecting with people in a human way and doing it as authentically as possible. Writing can heal and transform lives. Guest blogger Bella Mahaya Carter shares her epiphany about newsletters and marketing. Sometimes I want to lay down my ambition, hit cruise control, and glide through life.  But as an author (and human being) there’s so much I don’t know and want to learn. Case in point: I had a wonderful experience publishing my memoir with She Writes Press. I’ve come close to selling out my 1000-book print run—except for a few boxes left in my garage, which remind me of this important fact: books don’t sell themselves.  The realization that I (along with most authors today) need to take responsibility for the business part of my writing life has been sobering—but also, surprisingly fun. I’ve been reading marketing books the way I used to read craft books as a young writer—inhaling…

Just Write

Myths and Realities of Blogging

I recently spoke at a meeting of the Writers of the Mendocino Coast, a branch of the California Writers Club, on the subject of blogging. I recommend the blogs and books mentioned below. And of course there are many other blogs, books, and information about blogging on the world wide web. Highlights from my talk on “Myths and Realities of Blogging” If you don’t have a blog, but think you should, something to think about is why? Why should you have an author blog? “Blogging is simply a medium that allows you to connect with people who love the same books, hobbies and activities you do.”  — Gabriela Pereira, May/June 2018, Writer’s Digest magazine Author Blog Find Your Target Audience: Read the reviews of books in your genre on Amazon or Goodreads. Use words from the reviews for your headlines and tags in your posts. What to Post Stories about…

Quotes

“The key to a good essay is conflict, and . . . Victoria Zackheim

“The key to a good essay is conflict, and the story’s (and character’s) arc. People have to change during the story, whether fiction or non-fiction. — Victoria Zackheim, interviewed by Chris Jane in JaneFriedman.com. Victoria Zackheim is the author of the novel The Bone Weaver and editor of six anthologies: He Said What? Women Write About Moments When Everything Changed The Other Woman Twenty-one Wives, Lovers, and Others Talk Openly About Sex, Deception, Love, and Betrayal For Keeps: Women Tell the Truth About Their Bodies, Growing Older, and Acceptance The Face in the Mirror Writers Reflect on Their Dreams of Youth and the Reality of Age Exit Laughing: How Humor Takes the Sting Out of Death and the upcoming FAITH: Essays from Believers, Agnostics, and Atheists (Feb. 2015). Victoria’s play, The Other Woman, based on her first anthology, will be featured in OneNight/OnePlay, and her play Entangled, an adaptation of the memoir Entangled:…

Guest Bloggers

Guest Blogger Amanda McTigue talks about marketing your book

So, you’ve got your book written, or almost written, or you have an idea for a book, but you’re stuck dead in your tracks because you detest the marketing aspect of the book business Amanda McTigue says, “No doubt about it: we writers love to write, hate to sell. How could it be otherwise? We’re the odd balls who’d rather spend vast quantities of time alone in our imaginations. And yet these days, we’re told not only must we craft (and sometimes publish) our works, but also find readers to read them: a daunting challenge compounded by our own dread. What’s a writer to do?” Amanda shares resources on one of our least favorite challenges: marketing yourself and your book. “The Psychology of Writer Promotion. How to Promote Yourself,” Chuck Wendig “Book Marketing 101,” Jane Friedman “Five Mistakes You’ll Make on the Way to Publishing Success,” Carmen Amato via Jane…